What is Google AdSense New Strike Policy? All you need to know

 In this article, I will tell you about the new AdSense policy that has been issue by google itself later this evening. In this Adsense policy, Google is aiming at the publishers that violate google policy repeatedly by imposing the strike system.

What is Google AdSense New Strike Policy?

So today in the evening I was working on my new article and suddenly an email arrived from the Google Ads Team giving me a brief on Google Strike System, wait I will show you that what was in the email.

Email by Google Ads Teams

From September 2021, Google will introduce a new strike-based system to take any action against advertisers who continuously violate Google Ads policies. Google will begin implementing the strike-based system from Sep 21, 2021

Google Ads Team will give you a Strike if you violate any of the following policies given below:-  

Enabling dishonest behavior, Unapproved substances, Guns, gun parts, and related products, Explosives, Other Weapons, and Tobacco. 

Google also stated that they will add up new additional policies to expand the policy coverage of the strike-based system and whenever google will add any new additional policy in it they will inform you by sending a mail to you.

Google says that by enforcing these policies to publishers there will be fewer amount of policy violations from the publisher's end.

If you want to know more about it then click here.

So what is the change log in Google Strike Policy:

To help ensure a safe and positive experience for users, Google requires advertisers to follow the new Google Ads policies. As a part of the Google Ads enforcement system, Google will begin issuing strikes to advertisers, which will be accompanied by email notifications and in-account notifications to encourage compliance and deter repeat violations of our policies.

An advertiser’s first policy violation will only result in a warning. But advertisers will earn their first strike if we detect continued violation of our policies. Advertisers will be able to receive a maximum of three strikes, and the penalties applied with each strike will progressively increase. Temporary account holds will be applied for the first and second strikes (for 3 and 7 days respectively), while the third strike will result in an account suspension.

An advertiser placed on a temporary account hold will be required to remedy the violations in question and to submit an acknowledgment form to resume serving ads. Following this acknowledgment, their account will be released from the temporary account hold state either 3 days after the first strike was issued, or after 7 days for a second strike.

 Advertisers can also appeal a strike decision if they believe it was issued in error. Ads will resume serving immediately after successfully appealing the strike. Accounts will remain on temporary hold if no action is taken by the advertiser to either acknowledge or appeal a strike. Strikes will remain on the Google Ads account for 90 days unless they’re successfully appealed.

Accounts suspended following a third strike will not be able to run any ads or create new content unless the suspension is successfully appealed. 

So this was the mail that was sent by the google ads team and now I give a conclusion on the new ad policy by Google AdSense.

Conclusion

So, I will tell you some major points that you must need to know about Google AdSense New Strike Policy. First of all, google is now going to be very strict against their policy violation by publishers, But there is some time for publishers as well as Google will be giving 3 chances as you can also fix your policy violation in a given time period and first google ads team will give warning to you and after that warning, if publishers will not fix the violated policies then only the strike system will be imposed.